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OpenAI launches SORA

Anders Hviid
4 minute read

The future of content creation has (almost) Landed! 🤯

Let's just call it like it is: OpenAI has once again reached into their technological bag of tricks and pulled out something that will make even the most seasoned marketing guru open their eyes. Meet SORA - the newest kid on the AI block that promises to take our content creation from "it'll do" to "where on earth did that come from?"

Imagine a tool that not only understands your half-baked ideas but transforms them into visual content that would make Spielberg nod in approval. It's not science fiction; it's what SORA brings to the table. For those of us in the marketing world, it's like being handed the keys to a whole new playground, where the boundaries of creativity are pushed to a place we only dared to dream of before.

But here's the catch (because there always is one, right?): SORA is still neatly wrapped up in OpenAI's "Coming Soon" box. Yes, we know, it's like being promised a gourmet dinner and only getting the aroma. But patience is a virtue, especially when the reward can revolutionize how we create and share content.

To put some meat on the bones, OpenAI gave us a sneak peek at four examples of AI-generated videos. Think of a campaign that doesn't just tell your story, but shows it with a level of detail and emotion you thought was reserved for human creators. That's where SORA comes in. Check them out here:

Prompt: A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. She wears a black leather jacket, a long red dress, and black boots, and carries a black purse. She wears sunglasses and red lipstick. She walks confidently and casually. The street is damp and reflective, creating a mirror effect of the colorful lights. Many pedestrians walk about.
Prompt: Historical footage of California during the gold rush.
Prompt: The camera follows behind a white vintage SUV with a black roof rack as it speeds up a steep dirt road surrounded by pine trees on a steep mountain slope, dust kicks up from it's tires, the sunlight shines on the SUV as it speeds along the dirt road, casting a warm glow over the scene. The dirt road curves gently into the distance, with no other cars or vehicles in sight. The trees on either side of the road are redwoods, with patches of greenery scattered throughout. The car is seen from the rear following the curve with ease, making it seem as if it is on a rugged drive through the rugged terrain. The dirt road itself is surrounded by steep hills and mountains, with a clear blue sky above with wispy clouds.
Prompt: Tour of an art gallery with many beautiful works of art in different styles.
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Ask yourself this question: What could you do if you could turn any text into a captivating video? Launch a new product with a video that captures the essence of your vision? Create multiple hero videos that would have previously cost a fortune, but in one day?

The possibilities are endless, and suddenly it feels like the limitations we struggled with yesterday are old news.

While we wait for SORA to become available, it's time to start thinking outside the box - or maybe throw away the box altogether.

Sign up for the MIGHTY newsletter to keep your finger on the pulse and be ready to be among the first to explore this new horizon.
Contact Anders Hviid

Ah@mightymonday.dk

+45 27513398

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