Hubspot as a sales and marketing hub

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When data is used across the board, it drives growth and higher ROI 📈 🎯

This creates the opportunity to organize, analyze and act on data in an efficient and targeted way.

At Mighty Monday, we use Hubspot for customers, gathering all sales and marketing data in one place. We connect campaigns and marketing activities with sales and customer data (which previously resided in classic CRM systems or notes in the salesperson's folder) and centralize data in Hubspot. This gives us a deeper understanding of target audiences, their behavior and preferences. This is crucial for creating more effective sales and marketing campaigns.

For UNITY, we developed and deployed a Hubspot solution across Denmark, Sweden and Finland. This has given everyone in sales and marketing access to the same data, and we have jointly analyzed and used data via custom reports and dashboards to monitor key KPIs and identify trends and patterns.

Together with UNITY's team, we've leveraged Hubspot's automation and powerful tools to create targeted campaigns that execute based on specific user behavioral responses or predefined rules. For example, newsletter flows or emails with more product information depending on the lead's path in the customer journey. This saves time and resources and ensures that each contact/customer receives the right message at the right time.

For UNITY's sales team, the solution has enabled efficient customer management, lead and pipeline management, topic and sales tracking, analysis of sales work, better follow-up procedures and scaling of salespeople's work with everything from topics, customer queries, MQL/SQLs, orders, sales templates/letters, product presentations, etc. Through an open and accessible Hubspot system, data can be used actively in daily work as well as in ongoing status and follow-up meetings.

Finally, we have integrated Hubspot functionalities across UNITY's social media, website, email marketing and elsewhere to build a consistent and cohesive customer experience. This way, all customer interactions are aggregated and the entire customer journey can be tracked.

Overall, a centralized data set-up with Hubspot can provide the company with

• Customer insights (behavior, preferences and needs)
• Targeted marketing (relevant and individual messages at the right time)
• Results and follow-up (conversion rates, customer acquisition costs, lifetime value, ROI, etc.)
• Forecast / analytics (predict future customer behavior, trends, new customer opportunities or risks in market development)
• Customer system (managing all interactions, personalized communication and better customer service).

Overall, the use of data in sales and marketing can lead to more targeted and effective strategies, improved customer engagement and satisfaction, increased sales and better decisions to drive growth.