Telmore wanted to generate more relevant leads for telemarketing, but lacked a scalable solution for Meta that balanced quality and quantity.
By analyzing historical lead generation campaigns on Meta, MIGHTY MONDAY, in collaboration with Telmore, was able to assess the effectiveness per lead. This information was used to set targets for price vs. volume.
With a shared goal of balancing quality and quantity of leads, we chose Meta as our primary channel for scaling. We developed a strategy with Telmore based on our historical data and a "test and learn" system for continuous optimization.
MIGHTY MONDAY also created integrations to transfer leads directly to Telmore's CRM system, ensuring quick follow-up.
By combining historical data and qualitative feedback, we were able to optimize campaigns, technical structure, target groups and creative ads, and find the right balance between quality and quantity of leads. This collaboration with Telmore ensured a high conversion rate.
We've rolled up our sleeves - and are ready to help you generate more leads through Meta that matches the quality your brand deserves.