Corpay One got more leads with HubSpot

MIGHTY MONDAY started by mapping and auditing the maturity and performance of the current channels based on a fixed KPI framework developed in close collaboration with Corpay One.

In addition, MIGHTY MONDAY developed a structured 'Test and Learn' approach with a focus on continuously activating new features on existing channels as well as launching new activities on carefully selected channels for the marketing mix.

Since the primary task was to increase the number of demos and free trials, the focus was to activate all relevant companies that needed Corpay's One platform via short-term sales activation. To do this, a content and communication plan was created for each persona.

The customer journey for B2B SaaS tools can be long, which is why a longer-term brand activation strategy was defined in parallel, in which HubSpot became a crucial factor in the interaction between marketing and sales. The interaction with sales, marketing and the respective channels such as Meta, LinkedIn, Reddit, Search, Display and YouTube was a crucial element in the improved performance as well as the ability to scale the setup.