Although Andel Energi has had great success on traditional channels in particular, they wanted to strengthen their digital presence. They were looking for a partner to improve their social media marketing, with a focus on combining branding with performance. As well as integrating both traditional and digital channels into a single media strategy. From this problem, a MIGHTY collaboration was born.
Andel Energi runs many creative campaign concepts, and we have been lucky enough to be involved in several of them. One of the more recent campaigns is Natvasker, where we have been involved early in the campaign development process.
1) Early involvement in the creative process
We don't just stand on the sidelines and watch content being produced. By being involved early in the creative process on Natvasker, we helped shape content specifically for Facebook and Instagram. Among other things, we made sure that ads were created specifically for polls on Instagram, as well as sparring on formats, lengths and ad creatives so that they were designed specifically to link branding with sales.
2) Omnichannel marketing
Why think in boxes when we can think in circles? With Andel Energi's broad media mix, we take a holistic approach to marketing. We look at all channels as part of a larger whole, which promotes a more integrated marketing experience. An important part of this approach is that we adapt our segmentation strategy to go beyond the individual (digital) channels.
3) Brand Lift Study
In connection with the Night Washer campaign, we have implemented several Brand Lift Studies on Meta. It's not just numbers and graphs - it's key to understanding the short and long term impact of Andel Energi's branding activities.
These are just some of the things we focus on in our collaboration with Andel Energi. Through this holistic approach, we create modern and effective marketing strategies for Andel Energi. It's not just about keeping up with the times - it's about being one step ahead and bridging the gap between traditional and digital marketing.
We have rolled up our sleeves and are ready to help you with your creative process and create effective segmentation and marketing strategies.